Integrated Marketing Specialist - HFAD

Hertrich Family of Automobile Dealerships
Milford, DE
May 19, 2022
May 22, 2022
Full Time
Integrated Marketing SpecialistHertrich Family of Automobile Dealerships seeks an Integrated Marketing Specialist to join our Marketing Team!- Do you thrive in a fast-paced environment where you have unlimited career potential?- Are you an enthusiastic individual who wants to work for a mission driven company? then our Company is the right fit for you! Hertrich Family of Automobile Dealerships, the largest automotive group in Delaware and the Eastern Shore is seeking an Integrated Marketing Specialist to join our professional team.We offer:Extremely Competitive SalariesMedical, Dental, Vision, Disability, & Life PlansPaid VacationPaid HolidaysPersonal Days401K Plan with Employer MatchEmployee Purchase DiscountsIntegrated Marketing Specialist DUTIES include but are not limited to:Facilitate the coordination of fully integrated retail marketing campaignsManage internal and external digital marketing resourcesContribute to the planning and development of Marketing campaigns and contentImplements, maintains, measures and evaluates digital marketing strategy including SEO, SEM and associated programs to ensure effective execution online marketing strategiesDevelops content for websites, blogs and social media including Facebook, Twitter, YouTube, etc. with consistent brand messaging and department goals in mind. Ensures content is updated at regular intervals and maintained accuratelyServes as the point person for the groups' merchandising efforts. Tracks and measures standards; coordinating on a store level regularlyBrainstorm new and creative growth strategies in digitalPartners with Stores in reputation management responses.Tracks competition's messaging to ensure our messaging continues to hold competitive advantage through evaluation of competitor's media and digital presenceServes as point person for day to day inner office digital marketing communication and outreachAssists in the planning, coordination and execution of events for the groupOther duties as assignedIntegrated Marketing Specialist Requirements:Associate Degree or higher required, with 2+ years of Digital Media, Marketing and Communications experienceResults driven with strong analytic skills with the ability to think strategicallyMust be able to work under pressure, meet deadlines and be flexible in working on multiple projects simultaneouslyMust be a team player and be able to interact and communicate clearly will staff at all levels across the organizationExcellent oral and written communication skills. High fluency in Microsoft Office Suite with focus on Excel and PowerPointStrong math skillsProficient in popular engagement and monitoring tools such as HootSuite and Google AnalyticsBasic graphic editing and optimization skills: Adobe Photoshop, Illustrator and InDesignSome automotive industry experience a plus Offers of employment are conditional. Candidates must successfully complete a Pre-Employment Drug Screening, Criminal Background Check, and Motor Vehicle Record Check. A criminal record will not automatically disqualify an applicant from employment. We are a drug-free workplace. We are an EEO/ AA employer. Job seekers will be given consideration without regard to their disability or protected veteran status. #CB