Senior Marketing Manager - Federal Health Services

Reston, VA
May 18, 2022
May 22, 2022
Full Time
We are seeking a dynamic, highly driven, and creative individual to join the Maximus Federal Marketing Team. As a Senior Marketing Manager, Healthcare, you'll own the strategy, execution and optimization of integrated initiatives that drive awareness, engagement, and expansion into key target accounts within the healthcare federal market segment. This person will work closely with the Federal Healthcare Sales/Business Development Team to ensure alignment of efforts to support near-term opportunities and long-term growth strategies. This person will have access to top market tools available to help you build, execute and measure programs. If you're a strategic marketer who is passionate about strategic marketing and the Federal healthcare market, we'd love to hear from you!Essential Duties & Responsibilities:Plan, create and execute highly targeted Account Based Marketing (ABM) strategies and programs to drive sales pipeline and advance sales opportunities for engaged target accounts, leveraging multiple channels including email, web, digital advertising, events, webinars and social within the Federal healthcare market.Leverage target account data to create and execute account specific marketing strategies for top agencies. Develop account specific messaging, programs and plays that will effectively drive demand, account engagement and accelerate the sales cycle.Collaborate with Sales/Business Development leaders on selected healthcare marketing strategies. Leverage activity and intent data to optimize programs and plays for targeted marketing. Monitor, track and report on engagement on accounts across programs and provide recommendations based on results.Ensure brand compliance in all marketing materials and communications for the Company.Partner with corporate marketing on company initiatives to support the Federal business.Strong understanding of digital marketing and audience acquisition strategies as applied to campaign development and management.Ensure timely deployment of initiatives and campaigns by managing stakeholders, partners, budget, timelines and processes.Requirements & Qualifications:Minimum of 5 years of related experience, specifically marketing that supports technology and digital offerings for federal government programs, 2 years focused on Federal Healthcare.BA/BS degree (marketing or business preferred).Deep experience marketing into enterprise and Federal healthcare government accounts, working closely with sales organization.Experience working with Salesforce, ABM tools and marketing automation tools (Hubspot, Pardot, Marketo)Exceptional writing and editing skillsVery strong organizational skills, with the ability to prioritize multiple projects and communicate statuses with stakeholdersAbility to lead in cross functional team environmentAbility to think creatively and develop and apply new approaches, programs and techniques.Strong problem solving skills, ability to drive strategy, act on your feet and make critical decisions.Solid track record interfacing with internal and external constituents.Ability to manage vendors effectively.Expert use of Microsoft PowerPoint, Word and Excel, video collaboration tools.Essential Duties and Responsibilities:- Mentor and coach team on the organization's sales process, ensure sales team achieves monthly metrics to include but not limited to: outbound calls, qualified leads, meeting schedules, maintain prospect database for email marketing, develop and execute marketing plan and distribute new content.- Monitor sales pipeline reports and forecast, direct sales and marketing projects.- Execute end-to-end management of webinars and conference attendance.- Configure Salesforce changes and updates, ensure accuracy of information added, provide weekly and monthly reports to leadership.- Build and maintain a relationship with prospects, using sales strategies in keeping with the organization's expectationsMinimum Requirements:- Bachelor's degree from an accredited college or university in related field of study - Minimum of 5 years of related work experience required - Strong organizational, verbal, written, analytical, problem solving, teamwork and communication skills required - A team player who has ability to work in a fast-paced, deadline driven environment delivering results and quality services.- Strong organizational skills and discipline will be key attributes for success in this role that will involve simultaneously completing multiple tasks accurately while meeting aggressive deadlines- Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.Since 1975, Maximus has operated under its founding mission of Helping Government Serve the People, enabling citizens around the globe to successfully engage with their governments at all levels and across a variety of health and human services programs. Maximus delivers innovative business process management and technology solutions that contribute to improved outcomes for citizens and higher levels of productivity, accuracy, accountability and efficiency of government-sponsored programs. With more than 30,000 employees worldwide, Maximus is a proud partner to government agencies in the United States, Australia, Canada, Saudi Arabia, Singapore and the United Kingdom. For more information, visit a large employer and Federal contractor, Maximus is subject to various vaccine mandates across our lines of business. Maximus is committed to complying with any applicable vaccine mandates. The specific vaccine requirements for this position will be outlined throughout the selection process. Individuals who believe they may qualify for a medical or religious accommodation will have the opportunity to apply for an accommodation following an offer of employment.EEO Statement: Active military service members, their spouses, and veteran candidates often embody the core competencies Maximus deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We're proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. Maximus is an Affirmative Action/Equal Opportunity Employer. Maximus provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.

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