Events & Email Marketing Manager

Arlington County, VA
Arlington, VA
May 19, 2022
May 22, 2022
Full Time
Position Information The Arlington Economic Development (AED) Department is seeking a creative and detail-oriented Events & Email Marketing Manager (EEMM) to manage and support events, meetings, and external email marketing communications for the department. AED is committed to helping Arlington thrive as an economically vital, competitive, and sustainable community by providing leadership and services to Arlington's business, real estate, tourism, and cultural affairs sectors. Duties include: Events Management: Working closely with the event owners to define event concept, goals, requirements, timeline, budget and needs for events. Serve as the primary POC and responsible for event execution;Managing all event communications, including posting on AED Events Calendar, writing, and editing content, testing, and sending AED weekly events email through Salesforce Marketing Cloud; andCoordinating with the Communications Group and AED division staff to ensure appropriate marketing support for events (registration, public relations, social media promotion, photography, and marketing materials). Email Marketing Management: Developing email marketing strategy, managing email efforts, department email sending, and overseeing reoccurring emails, including designing campaigns, monitoring performance, and providing analytics;Following testing procedures to ensure successful email sends before distribution; andProviding monthly and quarterly reports of all email distribution, analysis, and recommendations to increase the success of email campaigns.Email Marketing Software Administration (Salesforce Marketing Cloud): Serving as department expert on Marketing Cloud and managing system administration, annual contracts and consultants, user rules and permissions for AED's email marketing system and Salesforce Marketing Cloud; andWorking with AED Salesforce Admin to ensure Salesforce Sales Cloud (Dept. CRM) syncs with Salesforce Marketing Cloud.Communication Group Salesforce Sales Cloud Power User: Working with the Salesforce Administrator to ensure event-related applications are functioning, maintaining data integrity, and performing data cleaning regularly; andServing as Salesforce and AED power user for Communication Group, developing understanding of email and event-related Salesforce objects (Leads, Contacts and Campaigns) and functions (data upload and management). The ideal candidate will possess:Experience with data clean up and management of a multitude of systems (Salesforce Sales Cloud, Zapier and Eventbrite) and presenting and sharing with other county entities;Experience with email marketing systems, such as Salesforce Marketing Cloud (formerly Exact Target). A track record using technology and learning new systems to manage events, email, customers, and metrics;Experience with Customer Relationship Management (CRM) software, such as Salesforce Sales Cloud; andExperience managing a website event calendar; and Organization skills, detail oriented, with the ability to problem solve and adjust an event program.Selection Criteria Minimum:Bachelor's degree in Journalism, Public Relations, Marketing, or related field; and Three (3) years of experience in event management, marketing, communications, journalism, public relations, or public information. Substitution: Additional directly related experience can substitute for the education requirement. A Master's Degree in a related field may substitute for one year of experience.Desirable: Preference may be given to candidates with a master's degree or in one or more of the following:5 years of experience in event management, marketing, communications, journalism, public relations, or public information;Web-based content management systems; Advanced experience using; andSalesforce Marketing Cloud Email Specialist Credential.Special Requirements The applicant must possess, or obtain by time of appointment, a valid driver license. The applicant must authorize Arlington County to obtain, or the applicant must provide a copy of official driving record. Any offer of employment may be contingent upon a favorable review of the applicant's driving record. A pre-employment criminal records check will be conducted. It may include checks of the following: criminal record, driving record, education, reference check, professional licensure, and credit history. You may be required to sign a release authorizing the County to obtain your background information. Covid-19 Vaccination: Arlington County Government is committed to the health, safety, and wellness for all staff. In support of that commitment, all current and newly hired employees are required to provide proof of Covid-19 vaccination. For those qualified employees with a disability or sincerely held religious belief which prohibits them from receiving a vaccine, you will be able to contact the Office of Human Rights to request a reasonable accommodation. Adherence to this policy is a condition of employment. Additional Information Work Hours: Monday through Friday, 8:00 am - 5:00 pm, with possible telework options. Must be flexible to accommodate frequent evening and occasional weekend events.The official job title is Communication Specialist II. Please complete each section of the application. A resume may be attached; however, it will not substitute for the completed application. Your responses to the supplemental questionnaire are required for this position. Please do not give "see resume" as a response to the questions. Incomplete applications will not be considered.Arlington County Government employee benefits depend on whether a position is permanent, the number of hours worked, and the number of months the position is scheduled.Specific information on benefits and conditions of employment can be found on the Arlington County Human Resources Department website:, Full-Time AppointmentsAll jobs are permanent, full-time appointments unless otherwise stated in the announcement. The following benefits are available: Paid Leave : Vacation leave is earned at the rate of four hours biweekly. Leave accrual increases every three years until eight hours of leave are earned biweekly for twelve or more years of service. Sick leave is earned at the rate of four hours biweekly. There are eleven paid holidays each year. Health and Dental Insurance : Three group health insurance plans are offered - a network open access plan, a point-of-service plan, and a health maintenance organization. A group dental insurance plan is also offered. The County pays a significant portion of the premium for these plans for employees and their dependents. A discount vision plan is provided for eye care needs. Life Insurance : A group term policy of basic life insurance is provided at no cost to employees. The benefit is one times annual salary. Additional life insurance is available with rates based on the employee's age and smoker/non-smoker status. Retirement : The County offers three vehicles to help you prepare for retirement: a defined benefit plan, a defined contribution plan (401(a)), and a deferred compensation plan (457). The defined benefit plan provides a monthly retirement benefit based on your final average salary and years of service with the County. You contribute a portion of your salary on a pre-tax basis to this plan. General employees contribute 4% of pay; uniformed public safety employees contribute 7.5% of pay. Employees become vested in the plan at five years of service. The County also contributes to this plan. For general employees, the County also contributes 4.2% of pay to a defined contribution plan (401(a)) . The County also matches your 457 contribution, up to $20 per pay period, in this plan. The 457 deferred compensation plan allows you to set aside money on either a pre-tax (457b) or post-tax (457 Roth) basis up to the IRS annual limit. New employees are automatically enrolled with a pre-tax contribution equal to 2% of your base pay.Other Benefits: The County also offers health, dependent care, and parking flexible spending accounts; long-term care insurance; tuition assistance; transit and walk/bike to work subsidies; a college savings plan; wellness programs; training opportunities; and a variety of other employee benefits.Permanent, Part-Time Appointments:Part time employees who work ten or more hours per week receive paid leave and benefits in proportion to the number of hours worked per week.Limited Term Appointments:Benefits are the same as permanent appointments except that the employees do not achieve permanent status.Temporary Regular Appointments:Temporary regular employees who work 30 hours or more per week are eligible for health, dental, and basic life insurance as described above. They are also eligible for vacation, sick leave, and paid holidays. Temporary Seasonal and Occasional Appointments: Temporary employees who work on a seasonal basis or variable hours receive sick leave, but do not normally receive other paid leave or benefits. Exceptions are noted in individual announcements.01 What is your highest level of education? High School/GED Associate Degree Bachelor's Degree Master's Degree (or above)02 Please indicate the amount experience you have with Event Management, Marketing, Communications, journalism, public relations, or public information? None Less than 1 year 1 year but less than 2 2 years but less than 3 3 years or more03 How much experience do you have performing marketing support functions which include using Salesforce Marketing Cloud? None Less than 1 year 1 year but less than 2 2 years but less than 3 3 years or more04 Please check ALL boxes which describe your experience Event Management Marketing and/or Communications Salesforce Marketing Cloud Email Specialist Credential Using Salesforce, Prezi software, and/or database programs for marketing purposes Using web-based content management systems Email marketing communications/management Posting events/activities to a corporate website Using social media (Facebook, Twitter, Instagram, etc.) to promote corporate branding and maximizing the interest in business events Using Microsoft Word, Excel, and/or PowerPoint None of the above05 Please describe your experience with Salesforce Marketing Cloud, events management, and/or external email marketing communications? If not applicable, put N/A.Required Question Agency Arlington County Address 2100 Clarendon Blvd, Suite 511 Arlington, Virginia, 22201 Phone 703-228-3500 Website

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