Marketing Manager - Goucher College

Goucher College
Baltimore, MD
May 19, 2022
May 22, 2022
Full Time
Location: Baltimore, MD Category: Staff Posted On: Tue Nov 23 2021 Job Description:As part of the larger marketing and communications team, the marketing manager will help develop creative and engaging marketing campaigns for a range of audiences. Working with our creative services team, the marketing manager will be charged with implementing and managing the development and production of selected marketing and communication materials for the college, while also developing targeted digital marketing campaigns across a range of platforms.Job Requirements:Education Required:Bachelor's degree in marketing, public relations, communications, or a related fieldProfessional Experience:Required: At least three - five years of marketing experienceExperience managing multiple projects, with a range of deadlinesPreferred:Experience with digital marketing campaigns and AdWordsExperience with direct mail and print production processAdditional Information:Essential Job FunctionsAssists with planning and development of marketing campaigns, including capital campaigns and other fundraising initiativesWrite and edit brochures, newsletters, emails, posters, web content, and other print and digital needsWorks with Office of Communications to develop and launch digital marketing campaigns for the college, including assets for the website, retargeting platforms, AdWords, email content, and moreCollaborates with colleagues in Advancement, and other departments across the college, to engage with a variety of stakeholders, including, alumnae/i, students, and external audiencesContributes to brand message development to ensure brand consistency across all platforms.Helps with video scripting and creative concepts for marketing videosHelps with targeted event and program promotionTracks performance metrics and analytics to identify trends and opportunitiesProvides competitive intelligence and assists in market research for ongoing evaluation of programsAssists with other projects, as assignedComputer Skills: (1) Microsoft Office on both Mac and PC, CMS/web-editing software programs, blog platforms (WordPress); (2) social media platforms, Hootsuite; (3) mass email distribution systems (MailChimp); (4) comfortable with learning college-specific database skills (CRM/Slate), HTML and design skills preferred (Photoshop, Illustrator); (5) comfortable with photo and video editing (Premiere, YouTube editor)Other Skills, Abilities, Qualifications: Excellent organizational skills and ability to prioritize. Attention to detail; ability to work under time pressure; ability to manage multiple tasks simultaneously and with frequent interruptions; diplomacy; discretion in handling sensitive and confidential information.PM21PI176884254

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