Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

The Marketing Manager for the AARP Purpose Prize serves as the program's expert on the marketing of all aspects of the Prize to increase the visibility of the award, enhance the brand experience and member engagement. Manager works with external partner organization to market the prize. Serves as Purpose Prize lead on national event production and creation of collateral resources. Responsible for other internal and external events, both virtual and in-person. Responsible for the development and marketing of the AARP Purpose Prize Inspire Award. Lead in the marketing of the prize Call for Application and the AARP Purpose Prize Inspire Award.

Responsibilities

• Manages the development and production of multi-channel events and activations nationwide. Advises on event strategy, attendee journey, and event execution and manages external agency relationships and internal clients.
• Directs full-cycle event logistics to include research and event selection, venue/vendor sourcing and management, content creation and delivery, attendee experience and engagement, registration, communications, speaker management, matrix staff management, budget management, and live event production.
• Serves as a strategic leader and collaborator with internal and external stakeholders to build ongoing relationships, develop new creative ideas, and prioritize activities that benefit the organization's enterprise.
• Serves as a mentor and advisor to department and association planners on the development and execution of events.
• Supports leadership in the cultivation of new event production and activation opportunities.

Qualifications

• BA/BS required and 5+ years of experience in Marketing, Communications or related field
• Effective verbal and written communication skills
• Allows for flexible work arrangements, including 100% remote work.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.