Marketing Assistant - Secret Cleared

Employer
Careerbuilder-US
Location
Washington, DC
Posted
May 19, 2022
Closes
May 22, 2022
Ref
528201848
Hours
Full Time
Seeking Marketing Assistant local to Washington, DC. Active Secret Clearance required. ESSENTIAL DUTIES & RESPONSIBILITIES Manage the technical aspects of Yello, Support recruitment events and talent relationship management system, assist with marketing metrics, proofread, draft social media copy, and post content. Participate in developing ideas, gathering information, drafting, and editing content and will interact with online community members in a way that reflects well on the US Department of State's recruitment efforts.? Must have a solid understanding of social media marketing and strong writing and proofreading skills.? Responsible for the technical management of Yello, including conducting team training and maintaining current training manuals and standard operating procedures. Serves as technical backup for the Department's careers website, Careers.State.Gov, and GovDelivery, a customer relationship management tool. Works closely with the Marketing Team Leader and Marketing Advisor to ensure the daily content management of GTM/TAC/REC's social media platforms, including but not limited to Facebook, Instagram, Glassdoor, LinkedIn, and Twitter. Must have experience using social media management systems, exceptional technical and data analytic skills, and familiarity with customer relationship management tools. Knowledge of Google Analytics and WordPress is a plus. Other duties as assigned. ? Systems Management (Yello Enterprise):? 30% Responds to user emails/questions Presents at biannual recruitment workshops Identifies new areas for growth in site usage Trains new individuals and coordinates group training sessions Runs reports on events, prospects, and partner schools/organizations Reviews and fixes event submissions Analyze metrics Marketing/Social Media Project Coordination:? 50% Writes and edits social media copy for vacancy announcements and events Writes and edits promotional emails, including html formatting Schedules content using Hootsuite, Yello, and GovDelivery Provides graphic design support for social media, including use of Canva and the Adobe Creative Suite Assists with virtual career fair set-up Works with a variety of GTM/TAC/REC's internal stakeholders and bureau partners to curate content Responds to social media comments Manages graphics and photo libraries in Canva and Box Analysis and Reporting:? 20% Assists in tracking analytics to assess related communications/marketing programs, including websites, mobile app, promotional emails, and social recruitment Incorporates tracking mechanisms into all social media content and provides metrics Collects information from Google Analytics and UTM codes Creates reports on varying weekly, monthly, and annual schedules using metrics from various sources. QUALIFICATIONS - EXPERIENCE, EDUCATION AND CERTIFICATION Must have a solid understanding of social media marketing and strong writing and proofreading skills.? Must have experience using social media management systems, exceptional technical and data analytic skills, and Familiarity with customer relationship management tools Knowledge of Google Analytics and WordPress is a plus. Other duties as assigned Job Requirements:Maintain and create social media advertisementsMaintain /update social media outletsUpdating websites and assist with social media and other marketing activitiesUpdating websites and assist with social media and other marketing activitiesOrganize marketing events and tradeshowsPreparing and distributing press releases and media blastsAssist marketing director with developing the annual marketing planDeveloping presentations, marketing collateral, video production, website and social media updatesSupport social media strategies and campaigns on various platformsPrepare media materials for distributionSupplying the marketing team with marketing materials by mailing to each individual on the marketing teamAssist with corporate updates on social media and corporate websiteEnsure clients press releases and other materials areOrganizing promotional events and campaignsAuthorize and approve email marketing campaignsEnsuring all marketing collateral piecesPrepare email marketing analytics reportsCreate and communicate advertising and marketing materialsAssist with email marketing creation and editingDevelop promotional graphics for print and electronic media advertisements

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