Marketing Manager

Accor Hotels
Washington, DC
May 16, 2022
May 25, 2022
Full Time
World Class Hotels & French Elegance Sofitel offers contemporary hotels and resorts adapted to today's more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York or Beijing, or nestled away in a country landscape in Morocco, Egypt, Fiji Islands or Thailand, each Sofitel property offers a genuine experience of the French "art de vivre". Sofitel and its Ambassadors link the world with French Elegance across a collection of unique addresses offering their guests and partners a personalized service enriched with emotion, performance and a passion for Excellence Marketing Manager Responsible for implementing marketing communications strategies and initiatives across digital marketing, social media, public relations, content creation and website for Sofitel Washington DC Responsible for authentically communicating the brand's voice into industry-leading, customer-facing content for social media platforms to increase brand awareness, engagement, followers and support marketing programs and initiatives. What is in it for you: Paid Time Off Medical, Dental and Vision Insurance, 401K Employee benefit card offering discounted rates in Accor worldwide Learning programs through our Academies Opportunity to develop your talent and grow within your property and across the world! Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21 What you will be doing: Reporting to the Director of Sales & Marketing, responsibilities and essential job functions include but are not limited to the following: Content creation of print and digital materials including guest facing messaging, sales tools and collateral, digital marketing assets and email marketing initiatives. Organize and oversee all brand marketing and digital content, including photo and video shoots. Brainstorm, develop and execute new ideas and promotional campaign in food & beverage, wedding, events, meetings, rooms and other to garner revenue. In partnership with the Director of Sales & Marketing, develop social and digital strategies that drive growth and engagement. Manage all property social media channels (hotel and food & beverage outlet) creating relevant and engaging content and leading community management initiatives across multiple platforms. Curate and produce interactive, external-facing content across all digital and social mediums with strong narratives that bring to life the company's brand messaging. Develop strategic influencer strategy, identifying and coordinating local, regional and national influencer partnerships to amplify social awareness and cultivate strong UGC content program. Build, audit, optimize and maintain hotel's brand website and microsite and third party websites (OTA and other) ensuring they are aligned with the hotel's positioning and business objectives. Manage the hotels email marketing strategy targeting B2B and B2C audiences to drive revenue and develop loyal customers. Liaise with Director for on-property needs including coordination of media visits and tours, filming opportunities and press events and initiatives. Analyze, interpret and communicate performance metrics to ensure business objectives are supported. Maintain media and influencer lists, photo and video libraries and coverage reports. Other tasks as assigned Your experience and skills include: Bachelor's Degree in communications, public relations, marketing or related fieldpreferred Demonstrated experience with Adobe Creative Suite including InDesign, Photoshop, and Illustrator Demonstrated experience with Microsoft Office Video filming/editing and graphic design experience Skilled writer, experienced in writing engaging social content Excellent knowledge of Facebook Business Manager and paid social media strategies Hands-on experience with social media software tools and Google Analytics (certification helpful, but not required) Organized and results-oriented with a strong dedication to accuracy and follow-through Curious and creative thinker with a solutions-oriented, problem-solver mentality Ability to plan, manage and execute multiple projects, while communicating with key stakeholders Motivated self-starter with high integrity, enthusiasm, and a desire to work in a fast-paced environment Visa Requirements: Must be legally authorized to work in the United States. Your team and working environment: Opportunity to work with a diverse group, representative of over 20 countries worldwide Experienced group of individuals to train and hone innate skills and abilities Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. Why work for Accor? We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality. To join our Group, please visit

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