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Remote Marketing Coordinator

Employer
Guest Services Inc.
Location
Fairfax, VA
Closing date
May 19, 2022
Job Description In order to be considered for this position, work samples will be required for the interview process and experience working with different US Time zones. Guest Services, Inc. offers amazing benefits such as medical, dental, vision, a 401K matching program, paid time off, employee discounts at recreational and lodging facilities nationwide, and more Apply today to join our All Star Team In accordance with Guest Services, Inc.'s (Guest Services) duty to provide and maintain a workplace that is free of known hazards, we are adopting a vaccination policy to safeguard the health of our employees and their families; our customers and visitors; and the community at large from infectious diseases, such as COVID-19, that can be reduced by vaccinations. All employees are required to receive vaccinations as determined by Guest Services, unless a reasonable accommodation is approved. Job Requirements: We are seeking a Marketing Coordinator to help us engage consumers and members by producing creative content for our websites, social media, email, and other parts of our marketing ecosystem. This position is part of the Corporate Marketing Department and will support the managers across all titles on the development and execution of comprehensive marketing campaigns. Daily Assignments: Provide support to the Marketing team on execution and implementation of digital marketing campaigns and strategic audience development strategies Develop and post creative content on multiple social media channels including Facebook, Instagram, Twitter, LinkedIn, TikTok along with other emerging social platforms; flag potential problems as seen on social Creates, in close collaboration with other team members, a defined social editorial calendar for all digital platforms Assist in updating company websites and developing content for email campaigns Support overall marketing efforts in providing reports and presentations for internal clients Continually monitor and examine key social media performance indicators, making recommendations for ways to optimize exposure and user engagement, and reporting on the social media analytics from those efforts Ensure visual branding keeps up with emerging business trends while maintaining consistency and implementing adjustments as needed Qualifications: Bachelor's Degree in Marketing, English, Communications, or related coursework 1-2 years of hands-on experience creating/executing successful multi-platform digital marketing/media campaigns Working knowledge of a variety of website building and maintenance tools: WordPress, HTML, CSS Working knowledge of a variety of digital marketing platforms: Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, Mailchimp, Agorapulse Understanding of analytics platforms: Google Analytics, LinkedIn Analytics, Facebook Insights Working knowledge of social media management, surveillance, and scheduling Understanding of compliance practices: social media, blog and web content, social media management systems Excellent writing and communication skills Excellent time-management and organizational skills Knowledge in Microsoft Office (Word, Excel, PowerPoint) Basic design experience (Canva, Photoshop, or similar programs) Workload Distribution: The workload distribution is based upon property's openings and closing schedules. Email marketing campaigns (30%) - Develop and execute monthly, quarterly, and ad hoc email campaigns for various properties. Social media management and unit training (35%) - Develop organic and paid social media posts, manage editorial calendars, and conduct trainings for various units. Manage Agorapulse (social media monitoring and management platform), Flip.to (user engagement platform) and other third-party platforms. Digital and social media advertising (15%) - Support in the development of various digital and social media ad campaigns for various units. Provide reports on status of advertising campaigns to stakeholders. Blog creation and website content management (15%) - update content for various units using WordPress to ensure accurate and prompt information is available for potential visitors on the properties' websites. Other duties as assigned (5% of time) Physical and Mental Requirements Ability to sit at a desk in front of a computer for the entire work day. Ability to communicate clearly on a phone. Reading and writing work-related documents in English. Speech recognition and clarity, including the ability to understand the speech of customers and co-workers and the ability to speak clearly so that you can be understood by customers and co-workers in English. Constantly communicates and receives verbal communication with other employees. Guest Services, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. Company Description Founded in 1917, Guest Services, Inc. has worked tirelessly to earn the reputation as the premier private hospitality management company and National Park Service concessionaire in the US. Guest Services, Inc. takes great care and pride in providing best-in-class services across a wide variety of client sites including hotels, resorts, luxury condominiums, government and business dining facilities, state and national park recreation, museums, conference centers, senior living centers, health care systems, school and university dining facilities, specialty retail stores, and full-service restaurants. The Fairfax, Virginia-based company and its subsidiaries employ in excess of 3,000 team members at more than 250 facilities, which welcome more than 35 million guests annually across the United States.

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