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B2B Marketing & Sales Coordinator

Employer
American Speech-Language-Hearing Association
Location
Rockville, Maryland
Salary
Salary Range (Non-Negotiable): $57,050 - $63,389; https://www.asha.org/careers/asha-jobs/benefits/
Closing date
Jun 9, 2022

Job Details

The American Speech-Language-Hearing Association requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, “fully vaccinated” is defined as someone that has received both doses of the Pfizer/Moderna COVID-19 vaccines or one dose of the Johnson & Johnson COVID-19 vaccine 14 days or more before they begin work. Individuals with a disability or a religious reason preventing them from taking the vaccine may request an accommodation.

As our B2B marketing and sales coordinator, your keen attention-to-detail and creative social media marketing skills will play an integral part in aiding our success. In this role, you will be responsible for managing the ad serving tool, compiling reports and developing processes to improve efficiencies.      

Every day you will:

Advance your knowledge on various technology systems to support multiple team members’ projects

  • Collaborate to develop social media campaigns to promote ASHA’s Marketing Solutions to relevant companies
  • Grow and flex your project management skills
  • Hone your customer service abilities by engaging with external and internal clients.

To thrive in the role, you must be an inquisitive, self-sufficient collaborator who enjoys working in a fast-paced team environment.

Description
The purpose of this position is to support the B2B marketing and sales business functions by providing operational and administrative support, building positive customer relationships, increasing awareness of our offerings, and improving engagement with current and prospective clients through social media marketing.

Responsibilities

  1. Perform responsibilities related to the fulfillment of B2B sales including collecting and processing client marketing materials, compiling ad logs, publication proofing, updating fulfilment reports, and process/reconcile financial information.
  2. Provide excellent customer service and work collaboratively with internal and external clients. Serve as liaison to and between external rep firm.
  3. Manage ad serving tool to accurately fulfill internal and external banner advertising requests and provide statistical reporting to internal and external clients. 
  4. Contribute to the expansion of leads and data quality through the management of records in the sales CRM.   
  5. Gather and share information to maintain accuracy of and the enhancement of the ASHA Marketing Solutions site to improve the vendor experience.
  6. In collaboration with B2B Marketing Manager, develop and schedule social media campaigns. Track and report KPI data for social media and web analytics to monitor program success and brainstorm ways to increase platform effectiveness. 
  7. Develop standardized tools, methodologies and business processes aimed at improving operational efficiency related to sales fulfillment.
  8. Contribute to an environment that encourages teamwork, knowledge sharing, best practice adherence, and strategic thinking that results in consistently high-quality and innovative communication outcomes that deliver on-time, on-strategy, and on-budget.
  9. Assist with special projects related to B2B sales and marketing as needed.

Qualifications
Knowledge Typically Acquired Through

  • BA/BS degree, in communications, marketing, business or closely related field preferred
  • 2-3 years relevant experience

Scope and Depth of Technical Skills/Knowledge

  • Demonstrated skill in the use of: 
    • Microsoft Office programs (Outlook, Word, Excel, PowerPoint, Teams, and SharePoint)
    • CRMs (netFORUM, Salesforce) 
    • Ad serving tools (Ad Butler)
    • Social media platforms (Sprout Social)
  • Ability to learn new software applications quickly
  • Excellent data entry, proofreading, spelling, and grammar skills
  • Ability to develop and execute effective social media campaigns and to understand social media KPIs, SEO and web traffic data 
  • Strong ability to collect, organize, and disseminate information with attention to detail and accuracy.
  • Ability to develop business processes aimed at improving operational efficiency

Scope and Depth of Non-Technical Skills/Knowledge

  • Demonstrated ability to maintain a high degree of accuracy and pay strict attention to detail
  • Demonstrated ability to organize and prioritize work to meet deadlines and manage multiple tasks simultaneously
  • Critical thinker and problem-solver with ability to work under pressure
  • Excellent oral and written communication skills with the proven ability to think and write creatively
  • Strong interpersonal skills with the ability to work both collaboratively within a team environment and independently
     

Company

The American Speech-Language-Hearing Association was founded in 1925. It is a not-for-profit scientific and professional association for speech-language pathologists, audiologists, and speech and hearing scientists. ASHA is committed to the consumers of our services, the more than 42 million Americans with communication disorders. ASHA's mission is to ensure that all people with speech-language, and hearing disorders receive quality services from well-educated professionals.

The American Speech-Language-Hearing Association (ASHA) certifies practicing clinicians, conducts and accredits educational programs for its members, informs the public about communication disorders, produces and markets educational materials, monitors legislation, and lobbies state and federal governments. ASHA represents more than 234,000 speech-language pathologists, audiologist, and speech and hearing scientists.

The Association's National Office, in Rockville, Maryland, employs more than 300 individuals in a wide range of occupations. Some staff members are speech-language pathologists and audiologists. Other professionals provide expertise in a variety of fields from accounting, information processing and marketing to convention and meeting planning, customer service and desktop publishing.

ASHA has been recognized as a "Great Place to Work" by Washingtonian Magazine and by the State of Maryland and Montgomery County Work/Life Alliance. ASHA has also earned recognition as a "Best Workplace for Commuters." A number of public service campaigns, media advertising campaigns, and membership promotion materials that our staff have worked on have earned awards. The ASHA Leader, our bi-weekly tabloid, has earned numerous awards for general excellence and feature articles. Our website has also earned a number of awards. In addition, the National Office has received awards for our recycling efforts.

For more information about our organization, see our website at www. asha.org.ASHA offers a comprehensive benefits package.

* Health/Dental/Vision Insurance
* Life Insurance
* Long-Term Disability Income Insurance
* Travel Accident Insurance
* Defined Contribution Plan
* 401(k) Savings Plan
* Flexible Spending Plan
* Annual Leave
* Sick Leave
* Family and Medical Leave
* Voluntary Leave Transfer Program
* Paid Holidays
* Flextime
* Telecommuting
* Flexplace
* Fare Share Program
* Employee Assistnace Program
* Tuition Reimbursement
* Staff Development Prgram
* Wellness and Fitness
* Direct Deposit

Company info
Website
Location
2200 Research Blvd
#235
Rockville
MD
20850
United States

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