Manager, Marketing Automation - Brand

Capital One
Richmond, Virginia
May 15, 2022
Jun 13, 2022
Full Time
West Creek 6 (12076), United States of America, Richmond, Virginia

Manager, Marketing Automation - Brand

The Capital One Brand team is seeking a Marketing Automation Manager to support our software line of business. In this role you'll help us launch and scale a new B2B software business by designing and implementing new marketing processes, measuring marketing performance, and maintaining overall system functionality for our martech stack. This includes managing the day-to-day operations of Marketo, our marketing automation platform, and future marketing tools.

The successful candidate for this role will work closely with the rest of the software marketing team to drive efficient and accurate campaign execution. This role will also partner with the Capital One Software Operations, Business Development, and Customer Success teams, the Enterprise Email Governance team, and others to ensure platforms and campaigns remain effective and compliant.

What you'll do
  • Manage day-to-day operations of key marketing systems (Marketo, connections to Salesforce, etc.) used to generate, nurture, route, and report on leads
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, retention/reactivation programs, and customer success communications
  • Manage end-to-end campaign setup and execution, including list segmentation, testing, execution, reporting and optimization
  • Ensure email messages are properly constructed to adhere to industry best practices as well as Capital One's enterprise standards
  • Consistently test and learn to improve overall campaign performance, including creative optimization, A/B split testing, automated and triggered campaigns
  • Create and maintain metrics reports on marketing and sales activities and their and business impact
  • Report on results and provide insights and recommendations to the marketing team and stakeholders

Who you are

  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

Basic Qualifications
  • Bachelor's degree or military experience
  • At least 3 years of experience in a marketing automation, tools, or tech management role

Preferred Qualifications
  • 5 or more years of experience in B2B marketing
  • 5 or more years of experience managing Marketo
  • 5 or more years of experience working with Salesforce CRM

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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