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Product Marketing Manager

Employer
CB Insights
Location
Washington, DC
Closing date
May 17, 2022
Know the market. Position our strengths. Be the leader. The Role You'll PlayCB Insights is looking for a Product Marketing Manager to join our Product Marketing team. Reporting to the Senior Director of Product Marketing, you'll work closely with Marketing, Sales, and Product to position our product in a growing market. We're a data driven team and need someone who loves numbers and isn't afraid to dig into them to find the right answer, whether it's competitive insights into our product or value patterns for sales.About The Marketing TeamThe marketing team at CB Insights is big on team collaboration. Team members are willing to jump in, even if it is out of their job responsibilities and work together to get goals across the finish line. There is never a dumb question, we are always willing to sit down and talk to each other and share our knowledge. The team has a work hard play hard mentality. Hard work is valued and building relationships with team members is equally as important.Your Main TasksKnow the market better than anyone else at the company - and be able to articulate where we stand in it. Understand our customers and prospects - their needs, pains, and dreams. And drive home how we differentiate from the competition to ensure their success.Craft concise, benefits-driven messaging. Develop elegant value propositions that work. Create and deliver sales enablement materials such as pitch decks and messaging guides.Support Product releases with messaging and positioning for both customers and prospects, assisting with strategy that starts with development and goes all the way through product adoption.We need someone to be the expert on our competitors and stand up a competitive intelligence program that will help sales and our product team win.Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.Be the expert on win/loss analysis, and help us identify and act on trends. Partner cross-functionally to drive innovative marketing programs that are demonstrably impactful to the business, that drive device sales, develops the category, usage and satisfaction.What You'll Bring To The Table3+ years' experience in product marketing required; 5+ years' experience in B2B SaaS environments a huge plusYou like to figure things out. You've an investigator, a researcher, a curious learning machine. You ask questions and find the answers. Demonstrated experience working with Salesforce, Gong or similar and a passion for data-driven decision making.Strong listening skills, and the ability to influence decisions and lead cross-functional initiatives.Natural storytelling skills with a gift for writing and ability to create compelling content that speaks to customer pain points. Exceptional written and verbal communication skills.Extremely customer-focused approach, with a passion for uncovering insights and translating them into actionable product & marketing plans.Track record of successful product launches and proven ability to work cross-functionally in a fast-paced environment, adeptness at leveraging data to inform recommendations.Demonstrated ability to be both strategic and hands-on.Pragmatic Institute Certified a huge plus!You'll Be Successful Here IfYou love turning something complicated into something clear, concise, and actionable.You like to tackle problems and think outside the box.You enjoy learning new things.You love working with others.You thrive off a good challenge and feel a sense of accomplishment when you figure it out.What's CB Insights All AboutThe CB Insights platform is the smartest way to explore and exploit emerging technologies. We help the world's leading companies accelerate their digital strategy and transformation with data, not opinion. Our Emerging Technology Insights Platform fuses machine and human intelligence to help you discover and manage your response to emerging technology startups and markets.Full Time PerksAmazing culture that emphasizes Hard Work, High Standards, Hunger, Helpfulness, and Humility. Learn more hereA newsletter that 700k+ people follow: Sign up here.Be Healthy: Health with HSA and FSA options, dental, and vision insurance along with unlimited/take what you need sick day policyPlan for the future: 401k with up to 4% matchContinued Learning: $1,000 yearly continuing education stipendRest and Relax: Competitive vacation and holiday plans Refuel: In-office lunch stipend, snacks/coffeeWe know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for. Equal Opportunity Employer: CB Insights is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.If you know someone who'd be perfect for the role, submit here and you'll be eligible for $5,000!

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