Marketing Specialist - Paid Performance

Verint Systems, Inc.
Annapolis, MD
May 11, 2022
May 15, 2022
Full Time
At Verint, we believe customer engagement is at the core of global brands. Our mission is to help organizations discover opportunities scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at Verint is looking for Marketing Specialist to join as part of our paid advertising activities. As part of Verints global growth team, Marketing Specialists will focus his day-to-day activities on assisting with the execution on; Paid campaigns, reporting and analysis and campaign level optimization. The marketing specialist will help drive the groups global strategic efforts around quality lead generation with a clear focus on top of funnel scale while optimizing for bottom funnel conversion. Principal Duties and Essential Responsibilities: Assist with the planning and execution of performance paid advertising campaigns across channels focusing on Paid Social Facebook LinkedIn Twitter Paid Search Google Display GDN Adroll Various display networks Native Taboola Outbrain Collaborate with our Creative, copy and content teams focusing on campaign launch and execution. Assist with campaign level analysis. Minimum Requirements: BA/BS degree or equivalent work experience.3+ Years experience as a paid marketing manager preferably for an enterprise B2B solution. Experience in hands on management of Mid/Large scale paid campaigns across platforms (Facebook, LinkedIn, Google Search and Display) a must Goals and Targets oriented Confident and Collaborative Has a passion for trying new stuff Not deterred but driven by failure Successful completion of Verint background screening process including, but not limited to, employment verifications, criminal search, OFAC, and SS verificationLI-BS1

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