Brand Manager (Remote)

Employer
Motorsport Games
Location
Columbia, MD
Posted
May 11, 2022
Closes
May 15, 2022
Ref
517101099
Hours
Full Time
Motorsport Games is a global team. Our HQ is based in sunny Miami, Florida and hosts the Digital Marketing and Product Development teams. The 704 Games team, based in nearby Orlando, work on our NASCAR games franchise. In Moscow, Russia, we have a first-class development operation delivering the very latest technology for our future products as well as additional development and esports operations based in England. Our UK office is just metres away from the main entrance to the home of British motorsport at Silverstone Circuit.Reporting to the Director of Publishing, the Brand Manager will drive Motorsport Games multi-platform NASCAR Franchise and lead the execution of integrated marketing efforts for game launches. This includes, but is not limited to, the overall strategy, product and brand positioning, target audiences, category and competitive analysis, product life-cycle management and budget. The role will work with Marketing Leadership to develop go to market plans and manage internal and external cross-functional teams and partners to ensure plans are executed effectively.ResponsibilitiesWork with internal marketing teams and external agencies to successfully execute integrated marketing campaign strategies that meet and exceed sales goals throughout the product launch lifecycle, including post launchManage day-to-day relationship with first and third-party game and licensing partners including presenting Go-To-Market (GTM) plans, game updates, and post launch performance metricsPartner with the Product and Business Intelligence teams to validate product and brand positioning to align with current audience insights, behaviors, and attitudes; this includes coordinating product feature and marketing campaign testing to validate messaging and unique product selling featuresLead the creation of all campaign assets (key art, advertising, digital, social and promotional assets); this includes the research of agencies, budget and communication with internal and external teams to executeResponsible for the management, tracking, and communication of the brand marketing campaign budget to Finance, Marketing, and LeadershipPartner with Community, Support, and Public Relations in the creation and implementation of a communication strategy for our portfolio of racing gamesWork closely with our Global Studio team to help develop value propositions, feature sets, and concepts that are financially viable for the marketplace and how the game pillars fit into the overall brand and franchise plansCollaborate with internal and external Analytics teams to gather and understand consumer insights that enable data-driven marketing decisionsRequirements5+ years experience successfully bringing AAA licensed products to market within the games and/or entertainment industryPassion for Racing, Motorsports, and NASCAR a huge plus.Ability to work with studio, internal cross-functional and external partnersProven track record of successful integrated campaign managementUnderstanding of video game publishing and marketing content pipeline from concept to shippingAwareness and knowledge of social, cultural trends, and current eventsFirm understanding of industry marketing, digital media, and social marketing, competitive and sales trendsStrong balance of both creative and quantitative/analytical skillsStrong written and oral communication and presentation skills4-year college degree ideally in Marketing, Digital Media, Interactive Entertainment or equivalentHow You Will Be Successful Communication: You have impeccable written and verbal communication with the ability to translate technical information in a non-technical format. Bias for Action: You have an eagerness to take initiative and persist in accomplishing objectives despite ambiguity, obstacles, or setbacks. You work to resolve requests and incidents with a high sense of urgency and ownership. Great people skills: You know the how is as important as the what and you aim to build effective relationships across the organizations, as well as externally with 3rd parties. You are mindful of diverse perspectives and engage clients in a professional manner. Passion and Pride in your work: You love what you do and how you can add value to your clients; You ensure consistency and quality of your work and take a methodical approach to troubleshooting and resolution. Logical and analytical: Youre able to distill and synthesize complex ideas into concise, meaningful information to clients. Youre adept at prioritization and project management with attentiveness to detail and consistent follow-through. Growth mindset: You thrive in a dynamic and fluid environment because you are a self-starter who is eager to learn, grow and build something great together; building and enhancing programs appeals to you. You have a desire to stay current on technology trends and Information Technology concepts.BenefitsCompetitive salary, corporate benefits and the opportunity to define the future of racing from within an exciting, growing and friendly international games company

Similar jobs