Senior Director, Marketing Operations

Employer
EverFi
Location
Washington, DC
Posted
Apr 30, 2022
Closes
May 15, 2022
Ref
518610247
Hours
Full Time
EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI's Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World's Most Innovative Companies by Fast Company and was featured on Fortune Magazine's Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America's leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI. The Senior Director, Marketing Operations leads the marketing operations function and is responsible for marketing related reporting and analytics; process, building refinement; planning and budgeting; marketing technology selection, implementation, governance and roadmap development; marketing data management; best practices syndication; and marketing skills development. This role manages a team of Performance Marketing and Marketing Operations managers/analysts, and guides strategy on all things reporting, digital performance, and MarTech. Responsibilities: Define, develop and deliver marketing measurement approaches for a variety of inbound and outbound marketing approaches. These programs will involve a full range of online and multi-media channels targeting B2B and B2C consumers Manage small (3-4 person) team of Marketing Operations Analysts and Performance Marketing/Digital marketing managers to guide priorities, allocate resources and establish cross-team strategy on all things technology governance, forecasting/analytics, and digital marketing investment Work with Marketing Operations team and vendors to construct key marketing reporting mechanisms, including dashboards and reports Oversee Paid Media/SEO Agency relationship and strategy with Performance Marketers. Advise and support performance marketing initiatives to ensure digital marketing strategy is best-in-class, collaborating with agency, vertical demand generation teams, and corporate/website operations to establish clear lead journey for all audience segments Ongoing analytics delivery to provide marketing and sales with insights for better alignment, forecasting and decision making Marketing technology infrastructure ownership, including collaboration with IT, Sales Operations and other functions as needed: Project management, implementation, governance and roadmap development for Marketing Automation Platforms (MAP) and its counterparts (NetSuite) Marketing data ownership/management, as well as alignment with relevant corporate data initiatives Marketing process leadership, working in conjunction with impacted marketing and sales functions: Lead Scoring, Buyer's Journey, Lead Waterfall metrics, Lead Routing and reporting Oversight of marketing planning and budgeting process in collaboration with Marketing Team Leadership Development of a marketing professional development plan by function, working with leaders of those functions Work with marketing department leaders to define process and prioritization of work Work with senior staff and department leaders to develop and maintain a strategic perspective based on marketplace and customer base Support the company's brand, vision and goals while enabling the service of internal clients Develop and coordinate means to seek regular input from departmental leaders regarding the quality of programs and services this group provides Formulate and administer policies to ensure integrity of the organization and team Act as internal consultant to bring attention and solutions to the company priorities as needed. Maintain a climate that attracts, retains and motivates top quality personnel Train, appraise, supervise, support, develop, promote and guide qualified personnel Design, support and oversee cross functional teams throughout the organization that enables smooth and successful execution of product campaigns and efforts Other job-related duties as assigned Skills, Experience and Qualifications: 6+ years of marketing experience that includes experience in an operations or performance marketing role IT project management experience, including the rollout of related applications (MAP, MRM, SFA) to sales and marketing audiences Experience developing and managing budgets Experience in process creation, delivery and monitoring, particularly in the area of service level agreements Ability to translate quantitative data into actionable recommendations Experience with measurement/dashboard creation Commitment to working with shared leadership and in cross functional teams Strong oral and written communication skills Ability to manage multiple projects at a time Ability to travel up to 10% of the time Work-life, culture, & perks: Competitive base salary and bonus potential 401k program with company match Comprehensive health care and excellent parental leave benefits Flexible PTO and generous holiday schedule Casual work environment Opportunity to work with talented people who have fun in the workplace Company Values: We're looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do: Relationships First Demand Excellence Embrace Diversity of Thought & Drive Change Act Like an Owner Always Show Up Share the Credit Require Honesty & Positivity Always Ask: "Did I Matter Today?" EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.

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