US Marketing Manager
Great that you're thinking about a career with BSI! About the role: Reporting to the US Head of Marketing, this role offers an exciting opportunity to apply your Lead Generation Marketing and Account Based Marketing (ABM) skills. You will be working with cross-functional teams including Marketing, Sales, Customer Account Directors, vertical industry leaders and our advisory services. This new permanent position requires three plus years' experience with marketing cybersecurity consulting services and who enjoys working on digital marketing activities in a fast-paced environment. You will be self-motivated with experience and skills in working on lead generation campaigns, email marketing, social media content creation and amplification, SEO, webinar and event delivery. US Marketing Manager Responsibilities: Primarily to build and deploy digital marketing campaigns to drive Pipeline Lead Generation across multiple industry sectors and support local team execution in US and Canada. Every day you will work across campaign management, content creation, SEO, PPC, marketing automation, social media, and Google Analytics in a fast-paced environment. Ability to drive new marketing tools, be highly analytical and data oriented, plus KPI and ROI focused. Education/Qualifications: To be successful in this role you'll have three plus years B2P marketing or agency experience in marketing cybersecurity consulting services. Digital marketing in international software and/or SaaS environments would be an advantage. Good working knowledge of lead generation, SEO, PPC, marketing automation, social media, CRM, CMS, Google Analytics, AdWords, Tag Manager, and PR for cybersecurity consulting services. Strong project management skills are a must as you'll be managing multiple tasks, projects and deadlines in a fast-paced environment. Able to work closely with various stakeholders (sales, local marketing executives, partners, and agencies) to plan and execute a lead generation and ABM campaigns. Fluency in English is essential. Familiarity with CMS systems (Episerver an advantage), eMail marketing automation systems (SFDC Pardot an advantage). Excellent hands-on PC skills with demonstrated proficiency in Microsoft Office products required. What we offer: BSI offers a competitive salary, group-sponsored health and dental, short-term and long-term disability, a company-matched 401k plan, company paid life insurance, 11 paid holidays and 4 weeks paid time off. Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business. BSI is an Equal Opportunity Employer and we are committed to diversity. BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.