Manager Digital Marketing (Remote)

Employer
Pearson
Location
Washington, DC
Posted
May 10, 2022
Closes
May 15, 2022
Ref
518698046
Hours
Full Time
Faethm by Pearson is an augmented analytics platform that provides scenario-driven predictive analytics on the impact of external trends on the workforce. Our SaaS AI-driven capability is the world's data source for navigating external impacts like AI/ robotic technologies, the evolution of work, and Covid-19 on the workforce. Our data, analytics and insights help clients evaluate the impact of these trends on any economy, industry, organisation, or job to suggest viable transition pathways for impacted employees into 'future proof' career pathways. The role: Do you have a growth mindset, high ingenuity and an energetic, hands-on approach? Thrive in an exciting scaleup environment and the ever-changing landscape this presents? We're looking for a US-based Digital Marketing Manager to join us on this exciting journey! We're looking for an experienced Digital Marketing Manager with a track record of successful delivery to join Faethm's marketing team. As Digital Marketing Manager, you'll own Faethm's digital presence globally with a focus on the Americas to help propel us into the next 3 years of growth by working closely with Sales, Product, and Partner teams to build our web and social engagement for our product today and into the future. What you will do: Reporting to the VP of Marketing who's based in the US, as Digital Marketing Manager , you'll be responsible for: Planning and executing successful digital marketing campaigns in HubSpot and across social media Creating unusual, eye-catching social media campaigns, in both design as well as creative thinking Managing reporting and analytics through GA and HubSpot, and interpreting data from these campaigns in order to drive improvements SEO, technical and content, including keyword research and optimization to support the content strategy and develop our presence in SERPs Managing our CRM (HubSpot) from a marketing perspective and create nurturing activities with regional collaboration, including email and automation programs Creating a compelling retargeting and nurturing program to drive prospects through the funnel Paid search, display advertising, paid social and other paid activities to drive leads and opportunities for our sales team Measuring and reporting on performance and assessing against agreed goals (ROI and KPIs) at campaign level and at channel level. Researching and testing new online media opportunities and channels that may benefit the business including mobile, additional social channels, development of blogs, forums, etc. Brainstorming new and creative digital media growth strategies Devising a cohesive social media strategy and global social media content calendar Managing our website, which uses the HubSpot and Prismic CMS Assisting in website overhaul to transition to an interactive, lead generation tool Devising strategies and conversion rate optimization improvements on and offsite to drive and convert online traffic to the company website Collaborating with internal teams to devise effective journeys across our site, creating landing pages and optimizing user experience Maintaining and developing the Faethm website, as well as the content and image asset banks in collaboration with stakeholders Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints To be successful in this role, you'll ideally have: 5+ years' experience working in the marketing function at a B2B SaaS business Strong verbal communication skills for articulating ideas Excellent written communication skills Attention to detail and accuracy The capacity to prioritize and work across multiple projects The ability to work both autonomously and as part of a team The ability to work well under pressure and meet deadlines An analytical mindset, with the ability to balance the qualitative and quantitative when informing decisions A pragmatic bias towards action A desire to learn, develop and ultimately evolve into a more senior position in the future Web development skills desirable Essential hands-on experience in operating tools such as Google Analytics (organic, SEO, and PPC), HubSpot, design tools and social channels to analyze campaign performance and identify opportunities for customer acquisition Join Faethm by Pearson and you will: Work for an inventive, purpose-driven and civic-minded company with an ambitious but realisable mission and vision that tackles a very real and globally important issue. People are our secret sauce, at Faethm we pride ourselves on working hard and having fun! What are you waiting for? Come and work with an amazing team of professionals, in an autonomous, agile, yet supportive, flexible, and fun environment! Faethm is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees. Job: MARKETING Organization: Workforce Skills Schedule: FULL_TIME Req ID: 4125

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