Sr. Product Marketing Manager

Employer
DealerOn, Inc.
Location
Rockville, MD
Posted
May 12, 2022
Closes
May 15, 2022
Ref
518917213
Hours
Full Time
Job Description: The Sr. Product Marketing Manager sits at the intersection of DealerOn's product, marketing, business solutions and training teams. This position will primarily work with our Consumer Applications product group supporting our core website product along with other consumer facing applications such as our native eCommerce tool APEX (Automotive Purchase Experience) and chat/engagement product - Cyrus. This position is remote work eligible. Essential Functions: + Develop deep product and solution expertise + Own the buyer persona and customer profile + Work with business solutions (Salesforce management), operations, and marketing to manage and maintain up-to-date price books + Package existing capabilities into solutions to meet market needs + Advocate for product development to fill gaps in the portfolio + Work with our Training team and develop playbooks and train new hires and existing employees on value proposition and use cases for new features and products. + Support the marketing demand generation team with target audience definition, campaign messaging, and content development, with the end goal of producing quality leads for our sales organization + Support corporate communications activities such as press releases, social media, and online reputation management + Work on producing a set number of case studies each quarter for the product portfolio + Partner with the product management team throughout the lifecycle + Coordinate marketing releases and product launch activities such as external announcements, sales training, and upsell/cross-sell campaigns + Monitor product releases, partnerships, acquisitions, news, and customer wins from key competitors + Conduct competitor research and produce/maintain competitive battle cards and win themes against key competitors Required Skills/Experience: + 4+ years of experience in product marketing or product management role at technology service provider, software vendor, or professional services organization, preferably with a cloud or SaaS (software as a service) business model + Prior experience with digital advertising channels and metrics (Google, YouTube, FB, LinkedIn) + Experience marketing or selling into industries such as online retail, healthcare, automotive, or other small business verticals + Aptitude to learn technical concepts quickly + Exceptional written and verbal communications skills Preferred Skills/Experience: + 7+ years' experience in a Product Marketing role + MBA or advanced degree in Marketing + Pragmatic Marketing or equivalent certifications in Product Marketing + Disciplined project management skills to get the ball to the finish line #LI-Remote About Us: We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 4,000 dealer partners. We are proud of what our company has done, and it's all due to the talented and diverse team we've been lucky enough to assemble. Perks and Benefits: Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including: + Medical, dental and vision insurance + Company matched 401K plan + Flexible PTO + Sick Leave + 4 weeks paid Parental Leave + 8 Paid National Holidays + State of the art technology + Company-paid basic Life Insurance + Voluntary supplemental Life Insurance + Voluntary long-term/short-term disability insurance + Voluntary Pet Insurance + Optional Healthcare/Dependent Care FSA Account DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-verify Participation (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify\_Participation\_Poster\_ES.pdf) and Right to Work (https://www.e-verify.gov/sites/default/files/everify/posters/IER\_RightToWorkPoster%20Eng\_Es.pdf) ). Powered by JazzHR

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