Senior Manager, Corporate Communications, Research and Analytics

Capital One
McLean, Virginia
May 13, 2022
May 16, 2022
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Senior Manager, Corporate Communications, Research and Analytics

External Affairs works with many external and internal stakeholders to envision and create a world of greater socioeconomic opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives. Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement. Through our teams, we have unparalleled access to a diverse group of motivated changemakers similarly focused on the ingredients for a more perfect future.

We focus on innovation and opportunity -- on long term well being for our associates, customers, and communities. We dream in disruption -- at scale -- especially for those who have been underserved. This is the language of changing things for the better, of the future, and...of Capital One.

As a team of storytellers, Corporate Communications helps Capital One share our mission to change banking for good and how we're delivering on it for our associates, customers, partners and communities through our products and services, innovation and technology, and economic and social impact.

The Opportunity and Role:

The Senior Manager of Research & Analytics leads a team of analysts and researchers who provide data and intelligence to direct communications strategy and to measure the impact of the work. This person will have a passion for leveraging a mix of media and market research methodologies to tell a compelling data-centered story.

As part of the Insights & Impact team, the role will partner with colleagues across Corporate Communications to integrate best practices in communications measurement and reporting, as well as support strategic planning. In this role, you will integrate knowledge of marketing, public affairs, branding, communications and general business strategy.

We are seeking someone with a firm understanding of media and content analysis across paid, earned and owned channels. In this role, the associate will leverage analytical and interpretation tools, platforms, and skills to spot patterns and surface actionable insights from communications data and research. The role will guide communicators and communications analysts in the development of program benchmarks and KPIs, as well as lead media, content and audience research to inform business plans.

Tools and platforms related to this role include but are not limited to Zignal, Brandwatch, Quid, Google Analytics, Tableau, eMarketer, MRI, Mintel, and Google Trends.

  • Partner with teams to translate business priorities into measurable communications goals and objectives; coordinate with analysts to align dashboards and reporting
  • Spot and recommend opportunities to bring deeper intelligence to the team around key audiences, issues and the competitive landscape
  • Field research and interpret data and insights, working closely with analysts to create a compelling story for internal stakeholders in digestible formats
  • Coordinate with communications teams and agency partners to produce ongoing and campaign-based reports for leadership; distill data into simple KPIs and data visualizations, dashboards or scorecards
  • Work with senior leadership to evolve how Corporate Communications demonstrates its value to the business through data and intelligence
  • Aide in the development of strategic plans, messaging, media materials and digital/social content based on insights and analysis
  • Maintain expert knowledge of industry trends related to media research methodologies and metrics

Basic Qualifications
  • At least 5 years of experience in communications; digital marketing; planning; or analytics and market research, or any combination of the four
  • At least one year using media monitoring and social listening tools

Preferred Qualifications
  • At least one year of experience in various types of research engagements, such as corporate reputation, audience, thought leadership, measurement, or and campaign/strategy optimization and brand positioning
  • At least one year of experience using secondary research tools
  • At least one year of experience using Boolean search and query building
  • At least one year of experience using data analysis and visualization tools
  • At least one year experience with market research and trend analysis tools
  • At least one year of people leadership experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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