Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

The Associate State Director of Massassuchetts engages in the implementation of communications strategies tailored for target audiences over multi channel platforms. You will measure communication campaign effectiveness for return-on-investment. The Associate State Director leads the design of communications campaigns that raise brand awareness, informs, educates, and influences internal and external audiences. You will ensure content aligns with the enterprise brand strategy and brand architecture. This position collaborates with management to identify opportunities to streamline communication processes and develop new procedures that support the business unit/department.

Responsibilities

• Manages the development of communications strategies tailored for target audiences over multi-channel platforms, and leads the execution of those efforts to inform, educate, and influence both internal and external audiences.
• Develops and distributes communications collateral, including items such as audio/video content, social media, press materials, digital content, AARP owned channels, etc.
• Ensures messaging and approach aligns with the organization's strategic objectives and enterprise brand strategy.
• Establishes strategic media partnerships and leverages internal/external resources to raise the visibility of the organization with members, the public and key influencers.
• Monitors and measures the effectiveness of communications strategies and tactics, making adjustments as needed and using findings to inform, refine and further strengthen future efforts.
• Develops, distributes, and manages internal communications content and tools.

Qualifications

• Bachelor's degree or equivalent in communications.
• Minimum of 7 years of communications, public relations, and events management experience required.
• Experience with online, social and emerging media; and related analytics required.
• Campaign experience at the local, state, or federal level with a focus on either communications, public relations, or advocacy.
• A track record of communicating effectively with the media, policymakers and other external stakeholders in major media markets.
• Strong understanding of public policy issues facing the state and AARP membership in particular, some policy experience preferred.
• An office environment with the ability to work effectively surrounded by moderate noise.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.