Audience Insights Analyst
- Employer
- The Washington Post
- Location
- Washington, DC
- Posted
- Jun 15, 2022
- Closes
- Jul 10, 2022
- Ref
- JR-90273542
- Function
- Analyst
- Industry
- Media / Journalism / Advertising
- Career Level
- Experienced (Non-Manager)
- Hours
- Full Time
Job Description
The Audience Insights Analyst translates reader and trend data into insights that inform Washington Post digital advertising sales strategies and partners across Client Solutions to inform direction of new insights products and solutions. This role will work closely with our research, data and analytics team to understand Washington Post audience data and consumer trends and turn that data into powerful marketing messages and collateral for sales partners. The right candidate will be able to identify trends across diverse data sources, develop methodologies for bespoke analyses, contribute to the development of insights tools, develop strategic findings and package insights for use across our sales, marketing, and client teams.
Responsibilities
Qualifications
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
The Audience Insights Analyst translates reader and trend data into insights that inform Washington Post digital advertising sales strategies and partners across Client Solutions to inform direction of new insights products and solutions. This role will work closely with our research, data and analytics team to understand Washington Post audience data and consumer trends and turn that data into powerful marketing messages and collateral for sales partners. The right candidate will be able to identify trends across diverse data sources, develop methodologies for bespoke analyses, contribute to the development of insights tools, develop strategic findings and package insights for use across our sales, marketing, and client teams.
Responsibilities
- Support sales & marketing teams with insights narratives to pitch our clients as well as to inform our creative & media recommendations on The Washington Post consumer across all our product portfolio.
- Surface compelling results from internal custom research studies to highlight emerging consumer trends that present value for marketers.
- Scope bespoke research requests from across our sales and marketing teams and develop supporting methodologies in partnership with research, analytics, and audience insights team.
- Leverage 1st and 3rd party data to uncover insights relevant to specific advertiser categories (i.e. technology, finance, CPG) and individual brand partners and inform the development of new personas blending the data available.
- Identify opportunities to streamline recurring reports on content consumption and oversee the development of proactive trend analyses.
- Work closely with our centralized research, data and analytics teams to collaborate on bespoke research projects and inform the development of new tools to enhance our team's capabilities.
- Develop client facing sales collateral that feature compelling data visualization, cohesive data stories and illustrate the value of our readership.
Qualifications
- BA/BS degree in Marketing, Advertising, Business, or other related area
- 4+ years of relevant work experience in consulting, advertising, media, strategic planning, market research or other client-services environment, or an equivalent combination of education and experience
- Advanced proficiency with Microsoft Excel and comfort with business intelligence and data visualization tools (i.e. Domo, Tableau, etc.)
- Bonus points for interest in data visualization
- Proficient in R or Python and familiar with regression modeling techniques
- Understanding of descriptive statistics, significance testing, and optimization
- Self motivator with strong analytical and problem-solving skills and strong interest in mixed methods research
- Highly motivated to take ownership and track competing projects across work streams and contribute to a collaborative culture
- Excellent oral and written communication skills necessary, with interest in developing strong presentation skills and mentorship
- Capable of working proactively with multiple departments to achieve results and interest in working alongside data science or data engineering teams
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
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