Senior Product Manager, SEO

Washington, DC
Jul 11, 2022
Aug 25, 2022
Full Time
Job Description

The Washington Post is a top destination for news with millions of people discovering our content via search engines every day. The Core User Experience product team is looking for an experienced product manager to own our SEO product strategy and grow user acquisition from this critical channel through collaborative partnerships with editorial, marketing and development teams.

In this role, you will develop a full understanding of The Post's current SEO standing by identifying strengths and gaps and leading cross-organizational initiatives that are essential to improving The Washington Post's search visibility and growing one of our most important audience channels. This individual will be responsible for optimizing how the site is crawled by search engines, addressing issues limiting search position, and partnering with editorial to enforce best practices across the newsroom. If you're constantly thinking about ways to maximize search effectiveness, this role is for you.


  • You are detail- and data-oriented, uncovering issues and opportunities that others miss.
  • You are capable of inventing and using new metrics in order to learn and make decisions.
  • You thrive in a fast-paced environment and proactively assess scope amidst evolving requirements.

  • You embrace a growth mindset, eager to expand your knowledge and improve the initiatives you touch.
  • You enjoy creating and nurturing relationships, leaning on communication to drive positive improvements. You inspire others to put their best food forward.


  • Evaluate site structure and site hierarchy to optimize how the site is understood by search engines to ensure top performance.

  • Identify, understand, and appropriately prioritize issues related to indexing, crawling, canonical tagging, structure data, redirects and more.
  • Partner with editorial and advertising teams to spot long-term search opportunities related to schema types, story formats and coverage areas.
  • Evangelize SEO best practices across product and the newsroom making recommendations and enforcing strategies that drive positive results.
  • Provide regular reporting and benchmarking; distributing findings and insights to leadership and other teams as needed.
  • Stay abreast of updates in search engine algorithms, competitive landscape and the industry to develop winning strategies.


  • 4+ years of experience in SEO, with a heavy emphasis on the technical side
  • Strong understanding of current technical search best practices and the implementation details to achieve them
  • Multitasker who is able to manage multiple workstreams with ease

  • Experience working well across disciplines and building partnerships that result in better product outcomes
  • Outstanding communication skills that enable you to illuminate complex, technical concepts to stakeholders at all levels of leadership so the impact of technical SEO work on UX and Audience is well understood by all
  • Strong analytical and quantitative skills to identify platform/user needs, set key performance indicators and inform solutions that guide product feature development
  • A thorough comprehension of, HTML, CSS, JavaScript, HTTP status codes and web standards, including Core Web Vitals and related performance metrics
  • Strong grasp of SEO-focused tools including Google Search Console, Google Page Speed Insights, SEMrush, Screaming Frog or comparable services

Preferred qualifications

  • Experience working in the digital media and tech space, and making recommendations to editorial teams about ways to optimize content to rank high in search.
  • Passion for The Washington Post or the journalism industry at large

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?