Principal Associate, Brand PR, Mainstreet Card

Capital One
McLean, Virginia
May 05, 2022
Jun 03, 2022
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Brand PR, Mainstreet Card

Principal Associate, Brand PR, Mainstreet Card

External Affairs works with many external and internal stakeholders to envision and create a world of greater socioeconomic opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives. Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement. Through our teams, we have unparalleled access to a diverse group of motivated changemakers similarly focused on the ingredients for a more perfect future.

We focus on innovation and opportunity -- on long term well being for our associates, customers, and communities. We dream in disruption -- at scale -- especially for those who have been underserved. This is the language of changing things for the better, of the future, and...of Capital One.

The Opportunity and the Role:

The Capital One Corporate Communications team is looking for a creative, curious and results driven communications professional to join a growing group of PR experts.

Working for one of the world's most recognized Fortune 500 brands provides many opportunities to learn, grow and create industry leading communications campaigns. Our PR team is relentlessly focused on delivering cutting-edge communications solutions to real-world business challenges. In fact, in 2019, Gartner cited our PR team's work as an example of " how to make banking un-boring ."

This Principal Associate will be a key member of the Mainstreet Card PR team with responsibility for creating broad scale external communications related to Capital One's commitment to financial inclusion and, more specifically, consumers who are building and rebuilding their credit. The associate in this role will partner with the integrated Mainstreet marketing and business teams, external agencies and vendors to highlight Capital One's leading Mainstreet products and the unique customer experiences they provide.

This position operates in a fast-paced environment. The role involves product launch strategy; influencer relations; content creation; earned media strategy; reputation building and protecting; analytics and insights; digital storytelling; and building trusted relationships with both internal and external stakeholders.

Primary Responsibilities

Identify and communicate the benefits, features and key insights related to consumer finance products and offerings

  • Support the development of full-funnel communications strategies, including paid, earned, shared and owned media
  • Build and foster strong relationships with industry, consumer and financial media contacts, to ultimately increase quality media coverage in priority outlets (focus on national online, print, broadcast)
  • Identify and establish relationships with third-party influencers that can contribute to and amplify our content
  • Build powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels
  • Draft effective communications materials, including business-facing content, media correspondence and press materials

Support development and use of data and analytics

  • Leverage analytics expertise to measure impact of communications programs on business goals
  • Help communicate related findings effectively to multiple and different audiences
  • Support survey content development for use in media and influencer relations efforts
  • Research and analysis of current PR trends - particularly in the areas of content, emerging channels, influencers, measurement, SEO and storytelling - to foster new, creative thinking

Contribute to process excellence

  • Develop new and effective processes that will increase efficiency across the Mainstreet Card PR team and our broader organization
  • Collaborate with the broader Corporate Communications team and internal partners (e.g. Business Analysts, Marketing, Social, Content) to plan and execute integrated campaigns that drive awareness and consideration for Capital One/Mainstreet Card products
  • Effectively manage agency partners and vendors
  • Develop compelling slide-based presentations that communicate strategic approaches, tactical plans and results; present them to internal partners and clients

Support Capital One enterprise communications

  • Connect the dots across Mainstreet and the broader Corporate Communications team to drive efficiencies and create value for our business partners

Basic Qualifications

  • Bachelor's degree or military experience
  • At least 3 years of public relations experience with a consumer brand, at least 3 years of public relations experience with a business brand, or a combination of the two

Preferred Qualifications

  • At least 1 year of experience in analytics measuring impact of communications programs and influencer relations
  • At least 1 year of experience in managing multiple projects simultaneously
  • At least 1 year of experience presenting work to clients
  • At least 1 year of experience supporting PR efforts across the paid/earned/shared/owned media spectrum
  • At least 1 year of multicultural PR experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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