Senior Manager, Card Partnerships Rewards & Loyalty Marketing Team

Capital One
McLean, Virginia
May 05, 2022
Jun 03, 2022
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Senior Manager, Card Partnerships Rewards & Loyalty Marketing Team

We're looking for an experienced marketing strategist to take on a key leadership role within the Lifecycle Marketing team of Capital One's rapidly growing Card Partnerships business. This Senior Manager rolewill report to the head of the Lifecycle Marketing Team and get the opportunity to work on several of the most admired brands in the world. For example, our current partner portfolio includes brands like Neiman Marcus, Bass Pro Shops, and Williams Sonoma.

This role is at the center of our rapidly growing portfolio of client/partner card programs and will establish a new center of excellence responsible for customer rewards marketing and developing cardholder loyalty benefits. Responsibilities include:
  • Developing marketing strategies that leverage rewards earn rates, balances, and milestones to spur active card use and purchase volume.
  • Partnering with rewards platform technical teams to ensure underlying capabilities are evolving to meet the changing needs of the marketing team and our clients/partners.
  • Developing unique, buzz-worthy cardholder experiences for VIP cardholders (culinary, travel, and/or entertainment benefits).
  • Collaborating with the corporate sponsorships team to extend the value of Capital One sponsored properties to Partnerships cardholders.
  • Creating a launch roadmap for innovative, loyalty driving benefits to Partnerships cardholders: identify opportunities for added benefits or discounts, manage outreach to prospective vendors, oversee deal negotiation, and guide execution.

This Senior Manager must possess an entrepreneurial mindset, excellent communication skills, and the resilience needed to drive "never been done before" innovation within a matrixed organization. This leader will define and implement the long-term team growth plan for Rewards & Loyalty Marketing Team.

Note: This role will require ~10-20% travel post pandemic to client/partner worksites for project working sessions and presentations.

  • Leverage customer insights, performance results, competitive intelligence, and creative thinking to identify new rewards/loyalty marketing ideas.
  • Influence senior leaders at both Capital One and the client/partner on goals and loyalty marketing strategies / tactics to achieve them.
  • Leverage an extended team of marketing strategists and cross-functional experts to assist in the creation and delivery of a loyalty marketing innovation roadmap. (analysts, brand advertising & sponsorships, public relations, creative, digital design, operations, legal, and tech).
  • Ensure on-time, on-budget deliverables. Identify any potential impediments to either autonomously problem solve, or escalate to senior leaders for help as necessary.
  • Network and negotiate with vendors / agencies to build and deliver brand defining experiences for cardholders (programs specific to an individual client/partner or executed across multiple partners).

The Ideal Candidate:
  • Thrives on collaboration, the opportunity to build in white space, and the drive for tangible results.
  • Is an exceptional communicator / storyteller (written and verbal) who can influence decision makers with formal presentations, as well as informal networking.
  • Is a skilled relationship-builder who can create strong, high-leverage internal networks and client relationships.
  • Has a passion for building customer loyalty and brand affinity.
  • Can establish test & learn agendas to build the case for marketing transformation.
  • Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
  • Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the evolving marketplace.
  • Can actively grow the abilities and skill of the team members through formal training programs and coaching.

Basic Qualifications:
  • Bachelor's degree or Military experience.
  • At least 7 years of experience in B2C marketing with focus on building customer loyalty.
  • At least 5 years of experience in multi-channel campaign development, including research, planning, execution and performance analysis.
  • At least 5 years of experience developing digital marketing campaigns for email, display and social media channels.
  • At least 4 years of leadership experience in building teams, leading and developing direct or indirect reports

Preferred Qualifications:
  • Master's degree in Marketing, Communications or Business.
  • At least 4 years of experience in creating new events or access programs that drive customer loyalty.
  • At least 4 years of experience in creating and delivering presentations to influence senior audiences.
  • At least 3 years of experience in client relationship management
  • At least 2 years of work experience in financial services.
  • At least 2 years of experience in retail marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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