Sr Marketing Analyst

Washington, DC
May 30, 2022
Jun 01, 2022
Full Time
Job Summary/Company:

Sparks Group has partnered with a financial institution in Washington, DC who is looking for a Sr Marketing Analyst. In this role you will identify target groups for promotional campaigns, perform and report ROI of campaigns. Develop strategies for member and product growth in conjunction with business unit owners. Analyze promotional results and product trends. Seek out third party service providers to meet our members' needs and to increase non-interest income. Gather, compile and analyze data as well as other market research and competitive intelligence resources. This is a direct hire opportunity that offers a hybrid work schedule!

Sr Marketing Analyst Responsibilities:
  • Research product and service pricing and terms, including competitive factors, relative value to members, operational costs, etc.
  • Serve as administrator to various systems
  • Track, analyze, and report the performance of programs for use by the Marketing and Business Development Department.
  • Incorporate primary and secondary data elements to produce targeted lists (for direct mail, email, cross-selling intelligence and other communications vehicles) including useful database elements to promote greater product penetration and usage of existing products.
  • Maintain a relationship and serve as secondary contact with appropriate research/data vendors to ensure the exchange of information about products and services including new products, software updates, custom software, and system maintenance.
    Create marketing reports to show ROI of marketing campaigns.

Sr Marketing Analyst Qualifications:
  • Bachelor's Degree in Marketing or Data Analytics
  • At least 5 years of related marketing or data analytics experience or a combination of education and experience
  • Knowledge of financial services, preferred
  • Excellent analytical skills and proficiency with Microsoft Excel and database concepts


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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.

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