Performance Measurement Lead

Washington, DC
Jul 25, 2022
Aug 12, 2022
Full Time
Job Description

For over 140 years, The Washington Post has been an authoritative news source on political, social, and economic issues. We were founded as a daily print publication serving the Washington, D.C. area, covering presidents and politics from the heart of America's capital city.

Today, The Washington Post is a rapidly growing, digital-first news source with worldwide reach. With subscribers in over 180 countries, The Post is increasingly catering to readers looking for trustworthy journalism and thoughtful analysis on U.S. issues, as well as fresh perspectives on stories that are defining a changing world.

We are seeking a Performance Measurement Lead to join the subscriptions marketing team. The candidate must possess a passion for analytics and digital technology to identify multi-faceted digital and marketing growth opportunities to meet business goals. They will work across several partner teams on analyzing marketing effectiveness, developing robust Tableau dashboards, and communicating insights to a variety of audiences.

Responsibilities include
  • Performs a consultative and synthesis role in working with peers and cross-functional teams on subscriber acquisition, engagement, and retention.
  • Partner with analytics to design effective and impactful dashboards and visualizations that tell a compelling story and articulate clearly defined and actionable recommendations.
  • Digital and marketing experience with the ability to analyze what's important from a variety of sources to provide a holistic view including risks and opportunities.
  • Collaborate with analytics, product engineering, and internal marketing teams to build an analytical framework for delivering insights on effectiveness of marketing campaigns.
  • Presents performance with a clear point of view so that insights can be used by senior leaders to help drive business strategy.

Requirements include:
  • At least 6-8 years of related experience in marketing, with a focus on business marketing strategy planning and communications, including an understanding of how marketing and communications strategies and tactics come together to provide measurable results.
  • Strong analytical skills and ability to think strategically and translate results into actionable deliverables and presentations.
  • Extensive experience in working with Tableau data visualization package.
  • Proficiency with Advanced Excel and Advanced PowerPoint is essential.
  • Team-oriented approach, with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting expectations and deadlines.
  • Excellent verbal and written communications skills as well as experience working in matrix structure with multiple stakeholders and managing multiple projects.
  • Strongly prefer consulting and strategy experience.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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