• Measure and manage your employer brand reputation
    Now, in an increasingly virtual world, customer and employee reviews carry a tremendous amount of weight. That’s why promoting a positive online reputation needs to be an everyday priority.
  • How solid is your employer brand reputation?
    Now more than ever, brand reputation is critical to business success. Why? Read on to learn more.
  • How Building a Personal Brand Can Land You Your Dream Job
    Experts warn you can't succeed in today's job market without a personal brand—and it's crucial to curate it carefully. But what exactly is a personal brand? How do you create one? Find out.
  • Are you protecting your organization’s reputation?
    Maintaining a solid company reputation is critical for success, growth and survival. Potential customers and job seekers consider brand reputation when deciding whether to engage with your company.
  • How To Build Excitement Around Your Brand
    The holidays are here and we are excited but are you as excited about your brand? It could be that you’ve been putting off investing time and resources into building an employer brand — that is, your organization’s mission, vision, values and culture. But it’s absolutely vital to know who you are...
  • How Do I Brand Myself within My Company?
    You got the job—congratulations! But unless you want to remain in an entry-level position long term, don’t relax. Now, you need to brand yourself so you stand out from your coworkers.
  • The Importance of Finding The Right Talent
    Companies who invest in talent acquisition strategies end up winning in today's business world. Learn why.
  • How to Get Your Foot In the Door At Your Dream Company
    We all have a list of companies we aspire to work at during the pinnacle of our careers. To get one step closer to making that dream a reality, consider these tips to get your foot in the door of your dream company — whether or not it has an open position you’re interested in right now.
  • Looking into a Marketing Career? Consider These Career Paths.
    Most people have a vague sense of what marketers do. Are you considering a career in marketing? Here are some potential career paths worth researching.
  • Here’s how the recruitment race is changing
    In a world forever changed by a global pandemic, an effective employee recruitment and retention strategy is critical. Here are nine cutting-edge recruitment trends.
  • Make New Hires Your New Year’s Resolution
    Few tasks are as time- and energy-consuming as the recruiting process. According to a 2017 study by the Society of Human Resource Management, each new hire costs your company $4,425 on average—and the recruiting process typically takes 42 days to complete. Given the reality of tight budgets and t...
  • How To Manage And Respond To Online Reviews
    The days when only plumbers and restauranteurs had to worry about online reviews are long gone. From Glassdoor to Indeed to Vault, online review sites allow employees to rate employers anonymously. But do job seekers use online reviews to determine if they will apply? Or are they simply a way for...
  • Marketable Skills Every Job Seeker Should Have
    Looking for a job is hard work — you have to condense your life’s worth on a piece of paper that the hiring manager may only spend a few minutes scanning (and that’s if you’re lucky). Regardless of which profession you’re trying to break into, however, highlighting these marketable skills that tr...
  • Why Onboard Strategy Matters
    Your onboarding strategy matters. Do it right.
  • Decoding Job Posting Lingo
    Looking through job postings can be grueling enough without coming across unfamiliar lingo that knocks you off course. Here is a helpful guide to get you back on track.
  • Recruiters Share the Number 1 Aspect They're Looking For in Candidates They're Hiring
    Job candidates come in all shapes and sizes, and most recruiters aren't looking to hire cookie-cutter employees. However, there are certain standout qualities that seem to be universally preferred. Lucky for you, several prominent recruiters in the D.C. area have revealed the top assets they are ...
  • How to Build a Digital Presence as a Job Seeker—And What NOT to do
    Today’s savvy job seekers have more to show than their resumes and cover letters — some have work samples or portfolios, others have websites or digital hubs, and many have social media accounts to boost their personal brand. If you don’t already have a strong digital presence, or if your digital...
  • 5 Things Human Resources Leaders Should Add to Their 2017 Resolutions
    HR needs to become solution-oriented in a much broader sense. Read why.
  • Job Search at a Standstill? Here's What to Do.
    Sometimes job hunting can be incredibly frustrating and disappointing. No matter how much experience you have, or how refined your skill set is, every job seeker feels like they’re hitting a wall at some point. So how do you break through that wall and land safely on the other side? When your ...
  • Top Tips to Lure Passive Candidates
    How can you garner the attention of those who are not actively looking for a job — let alone a job at your company? Well, that’s the tricky part. The good news is there are some universal steps you can follow to set the stage for luring qualified passive candidates to your organization.