Career Blog

Now, in an increasingly virtual world, customer and employee reviews carry a tremendous amount of weight. That’s why promoting a positive online reputation needs to be an everyday priority.

Now more than ever, brand reputation is critical to business success. Why? Read on to learn more.

Experts warn you can't succeed in today's job market without a personal brand—and it's crucial to curate it carefully. But what exactly is a personal brand? How do you create one? Find out.

Maintaining a solid company reputation is critical for success, growth and survival. Potential customers and job seekers consider brand reputation when deciding whether to engage with your company.

The holidays are here and we are excited but are you as excited about your brand? It could be that you’ve been putting off investing time and resources into building an employer brand — that is, your organization’s mission, vision, values and culture. But it’s absolutely vital to know who you are...

You got the job—congratulations! But unless you want to remain in an entry-level position long term, don’t relax. Now, you need to brand yourself so you stand out from your coworkers.

Companies who invest in talent acquisition strategies end up winning in today's business world. Learn why.

We all have a list of companies we aspire to work at during the pinnacle of our careers. To get one step closer to making that dream a reality, consider these tips to get your foot in the door of your dream company — whether or not it has an open position you’re interested in right now.

Most people have a vague sense of what marketers do. Are you considering a career in marketing? Here are some potential career paths worth researching.

A strong employer brand helps companies attract top talent, retain that talent, reduce the costs of hiring and marketing, and improve productivity. Every employee, manager and leader should be able to articulate your employer brand and communicate its value.

In a world forever changed by a global pandemic, an effective employee recruitment and retention strategy is critical. Here are nine cutting-edge recruitment trends.

Few tasks are as time- and energy-consuming as the recruiting process. According to a 2017 study by the Society of Human Resource Management, each new hire costs your company $4,425 on average—and the recruiting process typically takes 42 days to complete. Given the reality of tight budgets and t...

The days when only plumbers and restauranteurs had to worry about online reviews are long gone. From Glassdoor to Indeed to Vault, online review sites allow employees to rate employers anonymously. But do job seekers use online reviews to determine if they will apply? Or are they simply a way for...

Looking for a job is hard work — you have to condense your life’s worth on a piece of paper that the hiring manager may only spend a few minutes scanning (and that’s if you’re lucky). Regardless of which profession you’re trying to break into, however, highlighting these marketable skills that tr...

Your onboarding strategy matters. Do it right.

So how can you ensure your company’s brand is strong and reputable? Here are 14 ideas for you to consider: 

Looking through job postings can be grueling enough without coming across unfamiliar lingo that knocks you off course. Here is a helpful guide to get you back on track.

Job candidates come in all shapes and sizes, and most recruiters aren't looking to hire cookie-cutter employees. However, there are certain standout qualities that seem to be universally preferred. Lucky for you, several prominent recruiters in the D.C. area have revealed the top assets they are ...

Today’s savvy job seekers have more to show than their resumes and cover letters — some have work samples or portfolios, others have websites or digital hubs, and many have social media accounts to boost their personal brand. If you don’t already have a strong digital presence, or if your digital...

HR needs to become solution-oriented in a much broader sense. Read why.