6 Ways to Get Your LinkedIn Profile Noticed This Week
Whether you’re in the market for a new job and wanting to catch the eyes of recruiters within your field, or you’re simply looking to establish your professional presence online for networking purposes, LinkedIn is where you’ll want to be. With over 645 million users worldwide—146 million of which reside in the U.S.—it’s safe to say signing up with LinkedIn is no longer considered optional if you want to remain relevant in today’s workforce. However, figuring out how to ensure you’re visible in the vast arena of this social networking platform can be challenging. Luckily for you, we’ve compiled a list of six ways to get your LinkedIn profile noticed this week.
1. Add/update your profile picture
As the saying goes, “a picture is worth a thousand words,” and your picture should guarantee all those words are favorable to you. Therefore, the first thing you should do in your quest to get noticed on LinkedIn is add a profile picture or update an existing one. A clear headshot-style photo with good lighting is what you should aim for. While you don’t need to hire a professional to take your photo—though, it isn’t a bad idea to use one—you should avoid using a picture with a “selfie”-like look. According to LinkedIn’s own stats, members with profile pictures receive 21 times more views than those without a photo.
2. Make sure your profile is 100 percent complete
Another great way to ensure you get noticed is to complete every portion of your profile and keep all of your information up-to-date within each section. Make sure to include a strong intro summary, a detailed account of your previous experience, and an extensive list of your specific skills.
Providing this information helps guarantee you’ll show up in more keyword searches, location searches, and even as a suggested connection for others looking to network. Not only will you become more visible, but once you’ve gotten someone’s attention, you’ll be more likely to keep it if you’ve provided plenty of information, they can use to learn more about you and your profession.
3. Hook hiring managers with your headline
Make sure you make a good first impression, and get the attention you deserve when hiring managers and recruiters are searching for new talent by creating a professional headline that’s catchy, concise, and most importantly—contains the keywords associated with your current job title. If a recruiter is looking for a product manager, it’s safe to assume they will search for that exact title. However, you shouldn’t stop there—your headline should not only include your job title, but also what you specifically do or specialize in, and what you can do—or want to do—in the future.
4. Build up your network
Making new connections, engaging those you already have, and joining relevant professional groups are essential activities for building up your network on LinkedIn. Commenting on the content other users post, giving recommendations to colleagues, and requesting endorsements from coworkers are a few great ways to expand your network while establishing yourself as an authority within your profession.
5. Write and share content
Writing and sharing content on a weekly basis is one of the best ways to increase and maintain your visibility on LinkedIn. Whenever you share an article, link to a video, or even just ask a question, your posts will appear in the news feeds of all the people you’re connected to. Whatever you decide to share, just make sure to keep your posts positive.
6. Let recruiters know you’re open to opportunities
Last but not least, LinkedIn allows you the option to change your privacy settings in order to let recruiters know you’re open to opportunities—without your current company being able to see. Once you select this option, you’ll begin appearing in recruiter searches that match your specific career interests.
Employing even one of these six ways techniques greatly increase your chances of having your profile noticed this week—and every week thereafter.